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Brent Kaiser

Director, Business & Marketing Strategy at Microsoft (Redmond, WA)
bkaiser@live.com 646-543-6610 (mobile) 425-200-5217 (work) brentkaiser (twitter)
bkaiser@live.com (MSN)
mbrentkaiser (Skype)
brentkaiser@att.net (Yahoo!)
http://brentkaiser.com
415 W 48th Street
New York, New York
98029
US
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Brent Kaiser

Director, Business & Marketing Strategy at Microsoft (Redmond, WA)

Summary

As senior global brand and product marketing director, I possess over 20 years of experience in effectively solving multi-million dollar marketing challenges for business and consumer audiences across technology, telecommunications and financial industries. I successfully deliver sustained result-driven outcomes for global brands by leveraging integrated campaigns and nurturing persistent positive customer experiences across multiple interwoven online and offline channels with these brands winning multiple Effie Awards. Through my deep understanding of technical and business decision maker target audience profiles drawing insights from quant/qual research and big data, I effectively develop and successfully land messages, value propositions and offers with discrete roles (IT Pro, Pro Dev / Student, Engineer and UX Designer) in efficient Paid, Owned, Earned and Shared Media channels and through global field sales and marketing for organizations sizes from Silicon Valley / Silicon Alley Startups as CMO to SVP, Marketing Director with Fortune 1,000. ______________________________________________________________________________ Worldwide Brand Strategy and Integration ■ Internal and External Cross-group Collaboration Global Agency and External Vendor Management ■ Global Advertising, Digital Marketing and Promotions Paid Display and Search SEA/SEO Media ■ Owned Media Global Strategic Content Management Earned Media – Analyst and Public Relations ■ Shared Media – Outcome-driven Social Conflict Resolution ■ Quality Assurance ■ Mobile Strategy and Planning Cross-Discipline Integrated Marketing Communications ■ Business and Product Planning International Partner Relations ■ Mobile Web Campaign Planning, Execution and Analysis Prospect and Customer Lead Nurturing ■ Database Marketing and CRM Direct Marketing ■ Customer Relationship Management ■ Customer Loyalty and Retention Programs Retail and Point of Sale ■ Strategic Response and Call Center Management Market Analysis and Business Planning ■ Global Policy Development and Negotiation

Experience

Director, Business & Marketing Strategy
Microsoft
January 2006 - Present (7 years 4 months) • Redmond, WA
__________________________________________________________________ Microsoft – Windows, Office, Server & Tools, TechNet, and SMSG Lead integrated Microsoft and agency teams delivering exceptional business results in-market from enhanced campaign and brand experiences – including holding #1 position at Microsoft in all digital marketing channels: • #1 Paid Media – Technical Audience SEO IRR >4.66% and End Action Rate >30% month-over-month • #1 Owned Media – Continued Action Rates (CAR) >54% and End Action conversion >36% consistently • #1 Earned (AR/PR) Media – CAR >20%, Loyalty Rates >15%, PRIME ~140, key message uptake, tone and CTA ~4 (out of 5) • #1 Shared (Social) Media – Business and Technical Decision Maker Social IRR and CAR exceeded Paid over 26%. __________________________________________________________________
Skills: Marketing Strategy, Social Networking, Public Relations, Advertising, Strategic Planning, Digital Marketing, Agency Management, Vendor Relations
Director, Business & Marketing Strategy
Ascentium Corporation Ltd
June 2010 - April 2011 (10 months) • Bellevue, WA
Lead teams in delivering integrated, connected and enhanced brand experiences for campaign and product launches across audiences. __________________________________________________________________
Skills: Global Marketing, Vendor Management, Management, Digital Marketing, integrated marketing, Social Media, Agency Network Management
Senior Audience Marketing Lead
Microsoft
January 2006 - May 2010 (4 years 4 months) • Redmond, WA
Sr. Audience Marketing Lead, Microsoft Corporate – Technical Audience Global Marketing (DPE) 2007 - 2010 Drove strategies, messaging and on/offline marketing efforts increasing satisfaction with Technical Audiences (IT Pros, Pro Developers, Students, Engineers and Designers) by +3 satisfaction points: leading social media programs within global “Because it’s everybody’s business” campaign, including creation of global Customer Relationship Management program; 15% increase in audience engagement with Global Message and Content Syndication Program; boosting participation consolidated global online newsletters to Technical Audiences with 5+ million reach; influenced SMSP Customer Business Center resulting in customer-centric experiences for Microsoft customers. Developed Global Online Marketing Framework – including strategic and prescriptive guidance to Partners and Field Sales on how to best leverage corporate broad reach engines, content and assets at each stage of the customer lifecycle for IT audience roles. __________________________________________________________________ Lead Marketing Manager, Microsoft US Business Marketing Organization (BMO) – Central Marketing Group (CMG) 2006 - 2007 Lead Customer Nurturing program, framework, engine, execution and evangelism – including need assessment, business case, in-market program validation (metrics 200%+ over forecast) and external partner management. Drove immediate 5%+ sales and 150% ROI boosts through Sales Pipeline enhancements – including low-cost online lead qualification vs. high-cost phone touch, real-time customer satisfaction assessment reporting and customer “Winback” reclamation decreasing “Do Not Contact” issues significantly increasing marketing campaign performance by 75%. Awards: • Microsoft Forefront Product Marketing "Ship IT" Award – drove social media programs outperforming all other multi-product (8) global Launch efforts by 80%. • US Business Marketing Organization Best of Best Practice Award – lead Customer Lifecycle Program and content strategy achieving 575% ROI success + revenue. • Microsoft Windows/Office Launch Extra Mile Award – managed sales pipeline boosting purchase and end action conversion by 25%.
Skills: Global Sponsorships, Events, Field Sales and Marketing, Customer Relationship Management, Customer Loyalty Programs, Social Media, Global Advertising, Digital Marketing, Public Relations
SVP, Sr. Group Account Director
Hill Holliday
January 2004 - January 2006 (2 years ) • New York, NY
As brand steward, managed 50+ cross-discipline team delivering integrated demand generation for Verizon Wireless. Achieved 20% category growth and 10% sales boost for Verizon through innovative, hard-hitting traditional (TV, Print, FSI, Radio, Out Of Home, Direct Mail, Retail/Point Of Sale) and digital (Paid, Owned, Earned & Shared Media) integrated marketing campaigns. P&L responsibility. _________________________________________________________________
Skills: Direct Marketing, FSI, Radio Advertising, TV Advertising, Retail Promotions, Operations Excellence, Point Of Sale, Digital Marketing
SVP, Sr. Group Account Director
Dentsu America
January 2003 - January 2004 (1 years ) • New York, NY
Oversaw all advertising and integrated marketing communications campaigns for Canon, achieving over 40% of market share, a #1 position, in the US digital camera sector. Drove integrated marketing communications, content and field assets. Negotiated 3-year international sponsorship agreement with business partners and celebrity talent, including US Open & Wimbledon. P&L responsibility. ___________________________________________________________________
Skills: Celebrity Talent Relations, TV Advertising, Print Advertising, Radio Advertising, Digital Marketing, Channel and Partner Programs, Media Negotiations
Sr. Group Account Director
Euro RSCG Worldwide
January 2000 - January 2003 (3 years ) • New York, NY
Group Account Director – MCI/Verizon, Havas/Euro RSCG Worldwide Advertising & Integrated Marketing 2002-2003 Managed the global repositioning of WorldCom, achieving a successful turnaround initiative across corporate, business, field sales, government, Partner channel, video conferencing, corporate policy and employee recruitment target. Increased business 25% and boosted profitability 4% by developing targeted, integrated marketing campaigns. Delivered in $250M billings. P&L responsibility. ___________________________________________________________________ Senior Account Director – Intel, Havas/Euro RSCG Worldwide Advertising & Integrated Marketing 2000-2002 Brand steward, managing global advertising campaign launches, integrated activity and sustaining programs for Intel initiatives. Proposed and won a content strategy, messaging framework and value proposition program with Intel, increasing effectiveness of a multi-billion dollar Intel Inside program. Spearheaded Intel/Microsoft Alliance marketing, promoting Microsoft Windows on Intel as the platform of choice. Generated $150M in billings while directing a multi-disciplined team. P&L responsibility.
Skills: Global Marketing, Digital Marketing, Retail Marketing, Gloibal Advertising Campaign Management, Field, Partner and Channel Marketing, Global Event Management, Global Agency Team Management, Celebrity Talent Negotiation & Management
Managing Supervisor - Global Advertising & Integrated Communications
Ogilvy & Mather
January 1996 - January 2000 (4 years ) • New York, NY
Management Supervisor – IBM, Ogilvy & Mather Worldwide Advertising 1996-2000 Supervised multi-disciplined team, generating revenue in general, online, direct marketing and content strategies. Integrated brand steward, developing and implementing global advertising and 360˚ integrated marketing communications programs, including innovative IBM OneVoice program leveraged by smaller local developing markets in regions. Drove programs integral to success of IBM’s global e-business launch and sustaining efforts online and in traditional media for client, server, Lexmark and embedded chip (8-bit, RF, PC/Client and Server processors, memory, network switching, mobile processors) pervasive technologies. __________________________________________________________________
Skills: B2C and B2B Web/Online Marketing, Global Print Advertising, Global TV Advertising, Web : Digital Marketing, Direct Marketing, Partner and Channel Programs
Account Supervisor - Brand Advertising
DDB Needham Worldwide
January 1995 - December 1996 (1 years 11 months) • New York, NY
Account Supervisor – Digital/Compaq, DDB Needham Worldwide Advertising 1995-1996 Managed domestic and international advertising campaign launches and sustaining programs for corporate, server, PC, high-end engineering/designer/CAD workstation, semiconductor (8-bit, RF, PC/Client and Server processors, memory, network switching, mobile processors) pervasive technologies, AltaVista Search Engine launch and employee recruitment efforts. Increased brand awareness and ranking of Digital (DEC)/Compaq within the technology space, successfully launching global online advertising with historic impressions. _________________________________________________________________
Skills: B2C and B2B Web/Online Marketing, Global TV Advertising, Global Print Advertising, Integrated Marketing Campaign Management, Digital Marketing, Direct Marketing, Celebrity Talent Negotiation & Management
Account Executive
Grey
January 1992 - January 1994 (2 years ) • New York, NY
Account Executive – JP Morgan Chase Manhattan, Grey Worldwide Advertising 1994-1995 Coordinated integrated advertising and targeted direct marketing campaigns for new product launches, including Chase CashBuilder Visa and Advantage Credit, targeted balance transfer offers through CRM. Developed upgraded integrated marketing communications training programs. Audited current processes and programs to deliver cost savings and improve efficiencies 20%. ___________________________________________________________
Skills: Direct Marketing, New Product Launch Management, Database Management/Marketing, Strategic Marketing, Integrated Marketing Communications
Account Executive
Saatchi & Saatchi Worldwide Advertising
January 1991 - January 1992 (1 years ) • New York, NY
AT&T, Sony ImageSoft
Account Manager
Grissom, Webb & Webb Advertising & Public Relations
August 1987 - December 1991 (4 years 4 months) • Austin, TX
AT&T; BankOne; Texas state and national political campaigns
Resident Director
Three Dorms Incorporated
January 1990 - January 1991 (1 years ) • Austin, Texas
Tuba Player
Texas Longhorn Marching Band
January 1987 - January 1991 (4 years ) • Austin, Texas
Trendspotter
Faith Popcorn's BrainReserve
January 1990 - January 1990 () • New York City, New York
Internship
Resident Assistant
Dobie Center
January 1988 - January 1990 (2 years ) • Austin, Texas
Intern
Texas State Legislature
January 1988 - January 1989 (1 years ) • Austin, Texas
Texas Senate - 71st Legislature

Education

University of Texas
Bachelor's Degree
Marketing, Management
1987 - 1991
The University of Texas at Austin
Bachelor's Degree
BBA Marketing, BBA Management, 1991 Double Major: Marketing and Management
1991
El Campo High School
High School or equivalent
1987

Professional Memberships/Awards

  • University of Texas Ex-Students Association
  • Univeristy of Texas Longhorn Marching Band Alumni Association
  • American Marketing Association
  • The Social Media Club

Interests

  • Cycling
  • Triathalons
  • Snowboarding
  • Swimming/Diving
  • Hiking/Backpacking
  • Astronomy & Space Science
  • team ram rod
  • USA Swimming
  • HPC Cycling
  • Golf
  • USA Triathlon
  • Chilly Hilly
  • Flying Wheels Summer Century
  • Ramrod
  • High Pass Challenge
  • High Performance Cycling
  • R.S.V.P.
  • Seattle to Portland Bicycle Classic
  • Triathlons
  • Cascade Bicycle Club

Skills

  • Strategic Planning
  • Strategic Marketing
  • Web : Digital Marketing
  • Brand Marketing
  • Brand Strategy
  • Social Networking
  • Integrated Marketing Communications
  • Marketing Strategy
  • Public Relations
  • Advertising
  • Global Marketing
  • Vendor Management
  • Management
  • Digital Marketing
  • integrated marketing
  • Social Media
  • Direct Marketing
  • FSI
  • Radio Advertising
  • TV Advertising
  • Retail Promotions
  • Operations Excellence
  • Point Of Sale
  • Celebrity Talent Relations
  • Print Advertising
  • Channel and Partner Programs
  • Media Negotiations
  • Global Sponsorships
  • Events
  • Field Sales and Marketing
  • Customer Relationship Management
  • Customer Loyalty Programs
  • Global Advertising
  • Agency Management
  • Vendor Relations
  • Agency Network Management
  • Retail Marketing
  • Gloibal Advertising Campaign Management
  • Field, Partner and Channel Marketing
  • Global Event Management
  • Global Agency Team Management
  • Celebrity Talent Negotiation & Management
  • B2C and B2B Web/Online Marketing
  • Global Print Advertising
  • Global TV Advertising
  • Partner and Channel Programs
  • Integrated Marketing Campaign Management
  • New Product Launch Management
  • Database Management/Marketing