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Todd Van Hoosear

Principal at Fresh Ground (Boston)

Todd Van Hoosear

Principal at Fresh Ground (Boston)

Experience

Principal
Fresh Ground
October 2009 - Present (3 years 8 months) Boston
Fresh Ground provides social media-savvy strategic marketing and PR services to businesses. We help both social media skeptics and enthusiasts keep their communications programs focused on creating and growing business opportunities.
Senior Analyst, Director of Client Service
SocialSphere
October 2008 - July 2009 (9 months) Cambridge
As senior analyst and director of client services at SocialSphere Strategies, a business strategy company that helps companies develop strategies to succeed in a Web 2.0 world, Todd worked with the United States Marine Corps, the National Thoroughbred Racing Association, the Commonwealth of Massachusetts, Kyle’s Treehouse, SickKids and several other organizations to help engage audiences through social media and grow their presence online.
Social Media Practice Manager
Topaz Partners
January 2003 - October 2008 (5 years 9 months) Woburn
Managed several high-tech public relations accounts at a small but fast-growing PR agency. Provide messaging, media and analyst relations counsel. Launched social media program.
Account Director
Weber Shandwick Worldwide
August 2001 - January 2003 (1 years 5 months) Cambridge
Served as primary client contact and team leader for three high-tech public relations accounts, managing eight to ten PR professionals and providing both counsel and tactical media and analyst relations services. Companies served included a wireless messaging vendor, a manufacturing process software provider, several high-tech venture capital firms and a professional services firm. Responsible for annual revenues ranging from $250,000 to $500,000.
Account Director
Miller/Shandwick Technologies
May 2000 - August 2001 (1 years 3 months) Boston
Served as primary client contact and team leader for three high-tech public relations accounts, managing eight to ten PR professionals and providing both counsel and tactical media and analyst relations services. Companies served included a wireless messaging vendor, a manufacturing process software provider, several high-tech venture capital firms and a professional services firm. Responsible for annual revenues ranging from $250,000 to $500,000.
Various Positions
AIS / Advis / Primix
May 1997 - May 2000 (3 years ) Watertown
* As the company's Marketing Communications Manager (January 1999 to May 2000), managed the public relations program and provided support for the direct marketing, advertising and brand development programs of a rapidly growing, publicly-traded Internet services firm. Led the company's PR agency review, which six months later resulted in a fivefold increase in media coverage. * As the Training and Support Manager for Advis, Inc. (May 1997 to January 1999), which was bought by Primix in December, 1998, managed developer and customer support and training for software products and consulting assets at a $5 million "Inc. 500" firm; played key role in the development and maintenance of the company's IT/IS infrastructure; coordinated the implementation of Java and application server training.
Various Positions
Michigan State University
August 1991 - May 1997 (5 years 9 months) Lansing
* As a Programmer/Analyst for the Advanced Projects Team (January 1997 to May 1997), managed the University's Virtual University and Virtual Hosting servers; provided user and administrator documentation for web-based Unix administration utilities developed by the Team; coordinated the marketing efforts for a 300-member user group; and taught introductory and advanced computer seminars on software, hardware, networking, system administration and general facilities. * As Programmer/Analyst and Training Program Developer for the Distributed Computing Technology division (May 1994 to December 1996), coordinated and developed materials for a campus-wide computer training program for students, faculty and staff; taught introductory and advanced computer seminars on software, hardware, networking and general facilities; and managed the university's graphics and multimedia design facility. * As a Graduate Assistant and Student Consultant (August 1991 to May 1994), supported staff computer

Education

Michigan State University
Master's Degree
Communication
1997
Michigan State University
Bachelor's Degree
Communication
1992
Northville High School
High School or equivalent
1988